CULTURAL INDUSTRIES AND THEIR RELATIONSHIPS WITH PRESERVING THE IDENTITY

Document Type : Original Article

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Faculty of Applied Arts, Helwan University, Egypt

Abstract

Preserving the cultural identity depends to a large extent on the cultural and creative industries through which it appears the
cultures of different societies, the cultural and creative industries embody forms of cultural expressions, regardless of its
commercial value is included in the cultural industries (handicrafts), as it is not a cultural industry in its own right, The precise
concept has expanded to include industries (creativity), which in turn preserve the cultural identity of societies.

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