Design identity and heritage revival

Document Type : Original Article

Authors

1 freelance designer

2 Professor of Industrial Design - Faculty of Applied Arts - Helwan University.

3 Assistant Professor, Department of Industrial Design - Faculty of Applied Arts - Helwan University.

Abstract

The history of human civilization informs us of many examples and examples of our artistic heritage, which is an expression of civilization and the tongue of the state of society, but the tangible heritage remains represented in the artistic symbol, and the material industry testifies to what the state of civilizations was, and thus it helps us in reaching knowledge of the secrets of these Civilizations and the amount of what they have achieved in the scientific, economic, military, artistic and other fields. The Arab and Islamic world has drifted behind modernization and beautification that stripped it of its identity and civilization and pushed it into the abyss of thought, in light of the pursuit of what is known as pseudo urbanism, so the Islamic world has become in dire need to express its identity, its ancient civilization and its various arts by reviving the Islamic heritage that represents He has a creative image with a footprint in all areas of daily life. He is able to rebuild Arab society and work to raise cultural awareness through the Islamic heritage. The Arab and Islamic region has been distinguished by its distinctive architectural and artistic heritage, which is fertile for the designer to draw from it in its modern designs, which called for the endeavor to revive the Arab-Islamic heritage, and the research focuses on reviving the Islamic cultural and intellectual heritage and linking it to the culture of architecture and contemporary arts and the use of Islamic architectural elements based on the philosophies and intellectual beliefs of the Islamic religion And applied in the design of contemporary products. But if we look at the Islamic arts, we find that there is a general unity that brings them together so that any piece produced under the Islamic civilization in any country of the Islamic world can be distinguished from others, and perhaps this secret is one of the secrets of the superiority of Islamic civilization and its superior ability to dye artistic products in all countries with one color. However, this unity did not prevent the existence of Islamic styles that were characteristic of the different Islamic countries during their artistic development eras.
So the search for Islamic and Arab identity and its independence from modernization and beautification and a return to Islamic principles, in order to build the Arab-Islamic future requires reviving the heritage and establishing it for the identity, and an affirmation of the civilized Arab self with its roots for thousands of years.

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