Using social media to preserve the Moroccan cultural heritage

Document Type : Original Article

Author

PhD researcher, Faculty of Higher African Studies, Cairo University, Egypt

Abstract

Social media is one of the most important means of communication in our modern world, and it has had an impact on social and cultural life
Not only for the individual but for society as a whole, and Morocco is one of the countries rich in cultural heritage, so it was important
Preserving the Moroccan identity without obliterating its original culture through these means in order to consolidate the identity without being affected by Western cultures.
Therefore, the research revolves around “the use of social media to preserve the Moroccan cultural heritage”, especially for Facebook
And YouTube channels, they are effective means at the present time, and they are easy to use, and through them they can raise awareness and preserve cultural heritage.
This is through a presentation of those means that circulate topics related to the Moroccan cultural heritage and the most important topics discussed in those means
including the Moroccan cultural heritage, through a content analysis of some models of social media of Moroccan cultural heritage, specialized from
Moroccan architecture, traditional dress, Moroccan cuisine, as well as folk tales about Moroccan heritage, and among those means: the Facebook page "Morocco",
And YouTube channels: "The Butterfly", "The World of Moroccan Elegance and Beauty", "Moroccan Flavor", "Moroccan Cuisine with Rabia", "Heba Channel for Moroccan Cooking",
"Popular tales in the common Moroccan tongue", "Popular tales that refer to them".

Keywords